Blink True: A Mindful Approach to Authentic Living

Live in alignment with who you are.

What is Blink True?

Blink True represents the authenticity dimension of intentional living. The practice of being genuinely yourself in each moment rather than performing a version of yourself you think others want to see.

Unlike goal-oriented approaches that ask "What do I want to achieve?", Blink True asks "Who am I authentically, and how can my choices reflect that truth?" 

Blink True is when you practice intentional living, you're not just making conscious choices — you're making choices that are authentically yours.

Why Authentic Living Matters

Many people crave authenticity but feel overwhelmed by the idea of "being themselves" in a world full of expectations. Blink True is about making authentic moments accessible, starting with micro-alignments - not massive life overhauls.

Multiple studies have found that living more in line with one’s values and ‘true self’ is associated with greater well-being and engagement; our approach draws on that literature while not making clinical claims.

In today’s culture of curated personas and constant performance, that gap between who we are and how we live can feel especially wide.

We often set intentions based on:

• What we think we "should" want
• What looks good to others
• What we've been conditioned to value
• What worked for someone else

The goal of Blink True is to create a foundation of authentic self-knowledge that informs genuinely aligned intentions and choices through intentional living practice. At its heart, Blink True is about creating small moments of alignment throughout your day towards greater authenticity, purpose, and alignment. 

The Three Principles of Blink True

1. Self-Awareness Through Presence

Authenticity begins with awareness — checking in with yourself throughout the day, noticing when you feel aligned with your values and when you’re drifting into autopilot. These micro-pauses help you catch subtle internal signals that guide genuine expression.

2. Values-Aligned Action

Knowing your values is only the first step. Blink True invites you to live them through small, intentional choices: saying no when you mean no, setting a boundary, or choosing vulnerability over armor. These micro-moments compound into shifts in relationships, work, and self-trust.

3. Embodied Authenticity

Authenticity isn’t just mental — it can show up in the body. Blink True recognizes somatic awareness, that helps notice the openness of alignment or the tension of misalignment. 

The Authenticity Gap

Common Authenticity Struggles	The Blink True Approach
Confusion: Struggling to identify what you truly want amid societal expectations and noise	Intentional Pause: Creating small moments throughout the day to check in with your authentic desires and values
Decision Fatigue: Making choices based on what others expect rather than what feels aligned	Values Compass: Using your core values as a practical decision-making tool in everyday moments
Approval Need: Measuring self-worth through external validation and people-pleasing	Inner Validation: Practicing small acts of self-trust and boundary-setting that may build strengthen connection with your own voice
Go Big Hurdle: Feeling that "being yourself" requires major life upheaval	Micro-Alignment: Making small authentic choices daily that gradually bring your life into alignment
Rigidity: Clinging to outdated versions of yourself out of fear or habit	Curious Presence: Approaching your identity with openness and compassion as it naturally evolves

Relationship to Intentional Living

Intentional living is the "how" — making conscious choices.
Blink True is the "who" — ensuring those choices reflect your authentic self.

Together, they create:

• Intentions based on genuine values, not obligation
• Choices that build self-trust rather than external validation
• Sustainable practice rooted in authentic desire, not performance
• Alignment between who you are and how you live

Frequently Asked Questions About Authentic Living

How is this different from intentional living?

Intentional living is about making conscious choices; Blink True ensures those choices spring from authentic self-knowledge. Intentional living is the "how," Blink True is the "who"— who you authentically are informs how you want to live intentionally. 

What does it mean to "live authentically"?

Living authentically means aligning your external actions and choices with your internal values, preferences, and truths. It's about showing up as your genuine self rather than performing to meet others' expectations.